Thursday, December 5, 2013

Does Your Car Give You 1,000,000 Miles?

It's no secret that when you buy a new car and drive it off the lot, the value drops because the mileage has started adding up. Every mile you put on it is few less dollars it is worth. That is, with every car except Volvos. Volvo has a club exclusive to Volvo owners, the “1,000,000 Mile Club,” reserved for Volvo cars that are built tough and reliable enough to reach the 1,000,000 miles.

Volvo's first car was released in 1927 and with the road conditions being bad and fuel was so expensive, as well as no established highways, travel was a challenge and cars didn't last long. By the 1960s though, automakers were advertising that they were making better quality vehicles that would last and were more reliable. This is when Volvo released a program for their customer, attaching a badge to the front of their cars. The badge would be a symbol of a smart buyer of a good investment.

Today, a Volvo going more than 1,000,000 miles isn't as remarkable as it was then. While the club still exist, there is now the 1,000,000 million mile club because this well-engineered, manufactured vehicle is lasting way beyond the 1,000,000 miles.

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